Member-only story

Handbook of Political Communication Research: A Comprehensive Guide to the Art and Science of Political Communication

Asher Bell

·10.4k Followers· Follow

Published in Handbook Of Political Communication Research (Routledge Communication Series)

6 min read

803 View Claps

91 Respond

Save

Listen

: The Intertwined Nature of Politics and Communication

Political communication plays a pivotal role in shaping our understanding of the political world and influencing our participation in it. The Handbook of Political Communication Research serves as an indispensable guide to this multifaceted field, delving into the complex interplay between politics and communication. This comprehensive volume explores the various dimensions of political communication, ranging from the role of the media to the strategies employed by political campaigns.

Handbook of Political Communication Research (Routledge Communication Series)

by Dan Roodt

4.2 out of 5

Language	:	English
File size	:	2653 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	560 pages

Chapter 1: The Media and Political Communication

In this chapter, the authors investigate the profound impact of the media on political communication. They examine the diverse ways in which the media shapes public opinion, influences election outcomes, and holds politicians accountable. The chapter also explores the challenges and opportunities posed by the rise of new media technologies, such as social media and online news sources.

Media Outlets Play A Vital Role In Shaping Public Opinion And Influencing Political Discourse. Handbook Of Political Communication Research (Routledge Communication Series)

Chapter 2: Public Opinion and Political Communication

Chapter 2 focuses on the crucial role of public opinion in political communication. The authors analyze the various methods used to measure public opinion, including surveys, polls, and focus groups. They also explore the factors that influence public opinion formation, such as media coverage, political campaigns, and personal experiences.

Understanding Public Opinion Is Essential For Effective Political Communication. Handbook Of Political Communication Research (Routledge Communication Series) — Understanding public opinion is essential for effective political communication.

Chapter 3: Elections and Political Communication

Elections are a central feature of democratic societies, and political communication plays a significant role in shaping election outcomes. Chapter 3 delves into the various strategies employed by candidates and political parties to communicate with voters. The authors analyze the use of advertising, debates, social media, and other communication channels in election campaigns.

Political Communication Is Crucial In Influencing Election Outcomes. Handbook Of Political Communication Research (Routledge Communication Series)

Chapter 4: Campaigns and Political Communication

Political campaigns are highly strategic endeavors designed to persuade voters and mobilize supporters. Chapter 4 examines the various communication strategies used by campaigns, including message development, media relations, and grassroots organizing. The authors also discuss the ethical challenges and legal constraints facing political campaigns.

Political Campaigns Employ Diverse Communication Strategies To Reach Voters. Handbook Of Political Communication Research (Routledge Communication Series) — Political campaigns employ diverse communication strategies to reach voters.

Chapter 5: Persuasion and Political Communication

Persuasion lies at the heart of political communication. Chapter 5 explores the various techniques used by political communicators to persuade audiences. The authors analyze the role of emotion, logic, and framing in persuasive communication. They also discuss the ethical implications of using persuasive techniques in the political arena.

Political Communication Often Seeks To Persuade And Influence Audiences. Handbook Of Political Communication Research (Routledge Communication Series)

Chapter 6: Propaganda and Political Communication

Propaganda is a form of communication designed to promote a particular point of view or agenda. Chapter 6 examines the use of propaganda in political communication, including its historical development and modern manifestations. The authors analyze the various techniques used in propaganda, such as distortion, omission, and manipulation.

Propaganda Can Be A Powerful Tool For Influencing Public Opinion. Handbook Of Political Communication Research (Routledge Communication Series) — Propaganda can be a powerful tool for influencing public opinion.

Chapter 7: Framing and Agenda-Setting in Political Communication

Framing and agenda-setting are two important concepts in political communication. Chapter 7 explores how political communicators use framing to shape the way an issue is perceived by the public. The authors also analyze the role of the media in agenda-setting, or the process by which certain issues are prioritized in public discourse.

Framing And Agenda Setting Can Influence Public Opinion And Political Outcomes. Handbook Of Political Communication Research (Routledge Communication Series)

: The Enduring Impact of Political Communication

The Handbook of Political Communication Research concludes by emphasizing the enduring impact of political communication on our societies and our world. The authors highlight the importance of understanding the complex dynamics of political communication in order to make informed decisions about our political leaders and our political systems.

Call to Action

If you are interested in learning more about the fascinating field of political communication, we highly recommend the Handbook of Political Communication Research. This comprehensive volume provides an invaluable resource for students, researchers, practitioners, and anyone seeking to deepen their understanding of this essential aspect of our political lives.

Handbook of Political Communication Research (Routledge Communication Series)

by Dan Roodt

4.2 out of 5