Business Texting Fundamentals And Emerging Trends

Business texting, also known as SMS marketing, is a powerful and effective marketing tool that allows businesses to reach their customers directly on their mobile phones. SMS has a 98% open rate, which is significantly higher than email marketing. It also has a high click-through rate, making it a great way to drive traffic to your website or landing page.

In this article, we will discuss the fundamentals of business texting and the emerging trends that are shaping the future of this communication channel.

Business Texting: Fundamentals and Emerging Trends

by Dimitra Georgiou

4.4 out of 5

Language	:	English
File size	:	1660 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	14 pages
Lending	:	Enabled
X-Ray for textbooks	:	Enabled

FREE

Fundamentals of Business Texting

There are a few key things to keep in mind when using business texting as a marketing tool:

• Get permission: Always get permission from your customers before sending them text messages. You can do this by having them opt in to your SMS list on your website or through a text message.
• Keep it brief: Text messages are limited to 160 characters, so it's important to keep your messages concise and to the point. Use clear and simple language, and avoid using jargon or technical terms.
• Use a call to action: Every text message should have a clear call to action, such as visiting your website or signing up for a newsletter. Make sure your call to action is easy to follow and that it leads to a desired outcome.
• Personalize your messages: Personalizing your text messages can help to increase engagement and conversion rates. Use your customer's name, location, or other relevant information to make your messages more relevant to them.
• Use rich media: Rich media, such as images and videos, can help to make your text messages more engaging and memorable. However, be sure to use rich media sparingly, as it can slow down the delivery of your messages.
• Test your messages: Before sending out a text message campaign, be sure to test your messages to make sure they are effective. Send test messages to a few friends or colleagues to get feedback on the content, timing, and call to action.

Emerging Trends in Business Texting

The business texting landscape is constantly evolving, and new trends are emerging all the time. Here are a few of the most important trends to watch in 2023:

• Artificial intelligence (AI): AI is being used to automate many aspects of business texting, such as sending personalized messages, scheduling campaigns, and tracking results. AI can help businesses to save time and money, and it can also improve the effectiveness of their text message campaigns.
• Chatbots: Chatbots are computer programs that can simulate human conversation. Chatbots can be used to answer customer questions, provide support, and even book appointments. Chatbots can help businesses to provide better customer service and to increase their sales.
• Programmable SMS: Programmable SMS allows businesses to send automated text messages based on specific triggers, such as customer behavior or website activity. Programmable SMS can be used to send personalized messages, send reminders, and even trigger other marketing automation workflows.
• Peer-to-peer (P2P) texting: P2P texting allows businesses to send text messages from a dedicated phone number to a customer's personal phone number. P2P texting can be used to have more personal conversations with customers, to provide support, and to close deals.
• Conversational commerce: Conversational commerce is a new way for businesses to sell products and services through text messages. Conversational commerce platforms allow customers to browse products, ask questions, and make purchases all through text message.

Business texting is a powerful tool that can help businesses to reach their customers directly and to drive engagement and sales. By following the fundamentals of business texting and keeping up with the latest trends, businesses can use texting to create a more personalized and effective marketing experience for their customers.